About us

Welcome to our world — a place where fashion meets the allure of timeless luxury and wanderlust. Born in Stockholm, Sweden, our brand is inspired by the elegance of iconic travel destinations and the sophistication of the old money lifestyle. From the sun-drenched Amalfi Coast to the snow-dusted slopes of Saint Moritz, every piece we create captures the spirit of these dream-worthy escapes.

We specialize in versatile wardrobe staples like baby tees, hoodies, and t-shirts, designed for those who value quality and effortless style. Whether you’re strolling through the cobblestone streets of Capri, enjoying a cozy evening by the fire in Gstaad, or simply embracing everyday moments with a touch of class, our clothing is made to accompany you on your journey.

Our commitment goes beyond aesthetics. We’re proud to design pieces that not only reflect luxury but are also crafted with care, ensuring they stand the test of time. We believe that fashion should inspire confidence and evoke a sense of place, reminding you of your favorite destinations while inviting you to dream of the next.

Thank you for being part of our story. We’re thrilled to share our passion for travel, elegance, and individuality with you — wherever life takes you next :))